Hi! I’m Matt Jafar, a strategic research and insights leader with 15+ years of experience bringing together insights, marketing, and communications to help brands connect with their audiences in meaningful ways. I’m currently on the Global Brand Insights team at Amazon Music. I previously worked in several roles at Paramount Global, including leading the Global Consumer Insights team as VP, Corporate Insight.

I’ve always thrived in hybrid roles where I can dig into audience, brand, and cultural insight, then bring it to life through clear, engaging stories that inspire action.

Throughout my career, I’ve been the go-to person for making data feel human—socializing and evangelizing insights through creative storytelling, thoughtful execution, and communication strategies that resonate. I’m passionate about helping teams see the “why” behind the numbers, and the “whats next’ through cultural signals and using that understanding to shape smarter decisions, anticipate change, and deliver stronger outcomes.