Project Work

A selection of strategic projects and initiatives that I’ve led and supported

Thought Leadership

A woman and a young boy sitting on a couch in a modern kitchen, with the woman holding a plate and looking at the camera, and the boy looking to the side. Text overlay reads 'REFLECTING ME' and 'Content for Change Paramount.'
A woman with black curly hair wearing a black sleeveless top is standing in front of an art piece, a large octagon-shaped floral display with black and white flowers arranged to form a face silhouette. She is raising her right hand, with her palm facing the artwork.

Reflecting Me: Global Representation on Screen
Reflecting Me is a Global Insights study that explores global consumer perceptions of the state and need for representation on screen.

The Attention Experience
With new distractions every minute, getting the attention of consumers is more complicated than ever. If attention is finite — and stimulation unrelenting — how does anything break through, much less get someone to care? To address these questions, Scratch (a division of Viacom) conducted a series of studies and released their findings through The Attention Experience: an interactive, multi-sensory exhibit at Viacom’s Times Square headquarters.

Viacom logo with the tagline "Never Stop Knowing" overlaying a photo of three smiling people.
Blurry photo of two people sitting on a couch in a living room with artwork on the wall, overlaid with text reading 'CULTURE+'.

Never Stop Knowing: Young Audiences
Never Stop Knowing is a Viacom Insights content series that explores that lives and attitudes of Viacom’s core audiences. This installment explore today’s global youth and what makes them tick.

Cultural Trends

Culture+ Signals to Trends Vol 1
Culture+ Signals to Trends is a discussion series that highlights the trends and insights surfacing in culture and unpacks what we're seeing, why we're seeing it, and why it's worth paying attention to.

Three people sitting on a red couch with a blurred background. The word 'CULTURE+' is written in the foreground.

Culture+ Signals to Trends Vol 2
A second installment of a discussion series that highlights the trends and insights surfacing in culture and unpacks what we're seeing, why we're seeing it, and why it's worth paying attention to.

Text overlay on a collage reading 'ViacomCBS Culture + Trends Year in Review' with three background images: a person slicing bread, two people in medieval costumes, and a woman smiling.

Culture+ Trends: Year in Review
Culture+ is an editorial series that looks at what's trending with an eye toward what these topics reveal about our shifting culture. Culture+ Trends is a special installment of the series, where we break down the macro-trends that impact our audiences and businesses. In this installment, we recap the trends that defined 2020.

Website homepage titled 'Intersection of Stories and Culture,' celebrating 50 years of TV, film, and culture with a purple background and the Viacom logo.

Data Storytelling

Screen of Viacom Fan Theory webpage with purple background and circles, displaying text 'You are what you love' and a 'Begin' button.

Fan Theory: Stories and Culture
How doe culture affect the stories we love?

Fan Theory: You Are What You Love
What does your taste in TV say about you?

A digital graphic of a human brain glowing in blue with the text 'Inside the Brain of a Fan' and the subtitle 'Decoding the Neurological Effects of Fandom' overlaid.

Fan Theory: Inside the Brain of a Fan
How do fans’ brains reach to a story they love?